Africa is one of the fastest-growing regions for online gaming. With young, tech savvy populations and increasing mobile and internet penetration , countries like Kenya, Ghana, Senegal, and Guinea are opening new opportunities for iGaming brands. But success here isn’t just about launching ads it’s about understanding local habits, culture, and payment preferences . Kenya: Mobile Money and Sports Betting Lead the Way Kenya is a mobile first country where M-Pesa dominates di

AI tools are becoming the new way people search for answers. If someone types “best IT support in London” into ChatGPT, will your company be mentioned? The answer depends on how visible and structured your brand is online. Here’s how to make sure AI tools know you exist and reference your company. Step 1: Use Structured Data on Your Website Structured data or schema markup tells AI and search engines exactly what your website is about. Without it, AI has no clear reference fo

In Online marketing, numbers aren’t just numbers they’re signals. Signals that tell you whether your campaigns are working, who your audience really is, and how to connect with them emotionally. Return on Investment is often what everyone looks at first, but without the right data behind it, ROI is just a guess. So what should you actually track? Start with the basic: Traffic sources Where are your visitors coming from? Organic, paid, social, referrals? Knowing this helps yo

You need to continually measure your message and your creatives with your publishers to create a culture of testing. This is made easier if you first set out KPIs such as: Click-through rates Interactivity rates Expansion rates Bounce rates Page views Average time on page Direct traffic sources Conversions Another method of analyzing success is measuring your ROI. A wise man once said, show me the money,"and as a marketer, I want to see my hard work has paid off. So here how

Meet the job seeker who has been impersonating a Postmates delivery guy to get his 'résumé' to major tech companies To get a job somewhere as highly competitive as Silicon Valley, some will tell you you have to think outside the box. But one intrepid marketer is taking a different tack, demonstrating that sometimes thinking inside the box is your best bet. Since moving to San Francisco about a month ago from Lithuania, Lukas Yla has been showcasing his creativity and guile

WHAT IS DIGITAL MARKETING? SIX ESSENTIAL BENEFITS OF DIGITAL MARKETING In order to understand what benefits one can have while choosing...